Marketing Video: 9 Marketing Trends for 2009
The Leo Burnett Group’s predicts 9 marketing trends that will be highlighted in 2009. Some interesting predictions is that online television viewership will go mainstream and the cultural impact of gaming will accelerate.
The Marketing Paradigm Shift Animated
This is an interesting animation of how the marketing paradigm has shifted from the days of traditional media’s dominance of consumer’s attention to the present in which consumers are bombarded with so many messages that they ignore or distrust marketing. The video shows how social media may be the key to gaining back consumer’s attention and trust.
Scholz & Friends: “Dramatic shift in marketing reality” from Michael Reissinger on Vimeo.
Scott Powell Discusses the Client Value of Interim Marketing Executives
Interim marketing executives can help companies achieve and sustain revenue growth. Scott Powell discusses the value of finding an experienced interim executive for a company looking to grow.
Sean Moffitt on Wiki Branding
I would define wiki branding as empowering your customers to build your brand. This is an excellent presentation by Sean Moffitt in which he describes some really innovative things companies are doing to engage their customers. For example Jones Soda has put thousands of photos of their customers on their labels and you can have your soda customized with your own photo.
