Executive Marketing Links for August

The Scarcity Effect Neuromarketing

Covering Up The Fall Of TV Advertising Branding Strategy Insider

The Massive Attention Surplus Seth Godin

New Thinking about Consumer Marketing BusinessWeek

Paralysis of Analysis: Overthinking and Bad Decisions Neuromarketing

The Crack Cocaine of Auction Sites The Big Money

Does Brand Differentiation Matter with No Competitors? The Marketing Fresh Peel

Stop selling “Social Media” and start selling results Brand Builder Blog

Indirect Influencers and Purchase Decisions Branding Strategy Insider

Gillette show how leaders can grow BrandGymBlog

Social Network Marketing: What Works? HBS Working Knowledge

Short-Term Gains and Brand Damage Branding Strategy Insider

Net Promoter Score Defined Branding Strategy Insider

Don’t Underestimate Chinese Marketers Branding Strategy Insider

Marketing Book of the Month

Marketing Executive Articles to Read

Download Free Audiobook of Chris Anderson’s Free Wired

6 Marketing Mistakes that CEOs Make HubSpot

The Metrics of Branding Branding Strategy Insider

1,000 True Fans Kevin Kelly

Authenticity vs. Authority Marketing Truth

Perceived Quality: Critical Asset For Brands Branding Strategy Insider

CMOs lack credibility with CEOs Marketing Interactions

Loyalty Marketing and the Stockholm Syndrome Longbow Marketing

Photo by Brent Nelson

For Marketing Executives Only: Interesting Links of the Week

Brand Building in the Face of Fear Branding Strategy Insider

Why do Popular Brands Have Such Incredible Staying Power? Brand Mix

Marketing Apple E-Book Marketing Apple

2009 BrandZ™ Top 100 Global Brands Report Millward Brown

In-N-Out Burger’s Marketing Magic BusinessWeek

When Consumers Cut Back: An Object Lesson From Japan The New York Times

The Decline of Differentiation Branding Strategy Insider

Why Advertising Is Failing On The Internet TechCrunch

Photo by kozumel

Interesting Marketing Links

Consumer frugality could become a habit SF Chronicle

Yes, you can raise prices Fortune

Connecting the Dots of the Irrational Consumer The Marketing Fresh Peel

A Common Sense Guide to Marketing in the Worst of Times Freaking Marketing

Lessons From a Japanese Retailer Bazaarblog

Customer Service in a Shrinking Economy BusinessWeek

How CMOs Should Function in a Recession Harvard Business

Executive Marketing Links of the Week

5 Ways to Sell in a Bad Economy Nueromarketing

Word of Mouth vs. Buzz Church of the Customer

Ten Ways to Optimize Returns on Integrated Marketing Campaigns Using the Social Psychology of Influence Note to CMO

Behavior: $1? No Thanks. 100 Cents? You Bet. New York Times

Marketing to Your Best Customers When Business Stinks Longbow Marketing

Buying Experiences, Not Possessions, Leads To Greater Happiness ScienceDaily

Brand Dilution- Lessons from American Gangster Brand Autopsy