No Revenue, No Problem?

by Paul Travis, Interim Management Executive

One decade ago, all over again

Is anyone else’s radar going off?

At the turn of the millennium, eyeballs were the metric that drove value — not dollars — which led to many companies to walk like zombies into the water, wishing upon a star, until they drown. Lots of money was made in the stock market, and then lots of money was lost.

Now we’re seeing Twitter, Facebook, along with a gaggle of would-be’s, with astronomical growth in subscribers/members/eyeballs and no clear path to profitability (ahem, one of my strong suits).

The latest to go down was www.tr.im, which like TinyURL and SnipURL, shortened long web addresses down to something easily typeable (also fit conveniently into Twitter Tweets where every character is almost 1% of your message!)

Lots of users but no revenue model…

Wake up, people — that’s an ingredient in your recipe not to forget!

[Contact me right away if you're experiencing this condition].

This post has been republished from Paul Travis’ blog, Marketing 2020.

Photo by playerx