Most Important Factors in CMO Success
The article Six Questions That Can Improve CMO Job Security from BusinessWeek discusses the most important factors that determine success of an executive in a CMO role.
Here are Pete Krainik’s top 6 factors from the article:
1. The CMO and board must be in sync.
2. The CMO needs the authority to lead change.
3. The degree of customer centricity at the company.
4. How well the CEO and board understand marketing.
5. The level of influence the CMO has in the company.
6. The marketing budget and how it is determined.
The author described factors that the CMO doesn’t have much control over. Are there certain factors that the CMO can control to be successful in the CMO role at a company? Let us know what you think in the comments below.
