Jim Fisher Discusses Utilizing Areas of Expertise of OneAccord Interim Executives

My background is multi-unit retail chain marketing with a lot of brand building mixed in. I think the benefit [of OneAccord], for instance, the first proposal I worked on was really a manufacturing company and I’ve had no experience with manufacturing in a direct way. I’ve been more with companies like Pizza Hut or Cracker Barrel, etc. With the manufacturing company I worked with Greg Wilk in Dallas and he has a strong sales background. So between the two of us we created a 4 phase consulting plan that we could work through with the company and build the brand, build the strategy, build the business plan, which I’m strong on and with Greg’s experience in sales, we could really build that. It was a great combination between the two of us.

The other aspect, I’m working with a major 11 billion dollar software company. We’re not working with them now but we’re having preliminary discussions. Frankly I know nothing about high tech but
I can rely on other partners within OneAccord to fill that void. I can go in, I can talk to them about what their needs are, what their pain points are, what their challenges and opportunities are, and I can help build that strategy and respond to it and deal with the marketing issues but I can also bring in very relevant OneAccord partners who know about high tech who know about buzz marketing, things like that, that they’re really looking for.

Jim Fisher, is an enterprising senior marketing executive with a record of designing innovative programs that result in significant revenue growth and a strong market presence. He has held executive marketing positions at Pizza Hut and Cracker Barrel. Mr. Fisher can be reached at 781.449.4333 or boston(at)oneaccordpartners.com.