Interim Marketing Executive to the Rescue

What if your company had millions dollars at risk due to a lack of marketing leadership in a key executive role? Whether a marketing executive just left the company or a shift in the business environment presents new opportunities or threats, an interim marketing executive can provide the needed leadership for positive revenue growth. The book Leadership on Demand describes some of the risks of not having a key executive position filled.

The more precisely you pin a cost to the problem, the easier it will be to justify the investment in an interim engagement. Is $2MM in revenue at risk? Is 1% of market share, valued at $15MM, at risk because the test marketing schedule of a new product is in jeopardy? Are you experiencing delays in acquiring $20MM additional financing because you’re spending half your time in the VP Marketing role, rather than 100% of your time in the CEO role? Loss of opportunity and loss of business momentum can have huge ramifications for your organization.

In a competitive environment, companies can not afford to wait months until a key executive position is filled by a permanent hire before taking action. In this time of rapid change in the business environment, companies can not afford to let the competition to pass by due to a lack of bandwidth at the executive level. These are some of the scenarios in which quickly hiring an experienced interim marketing executive can save the day.

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