Interim Executive Question: When Will the Economy Turn Around?
When do you predict the economy will turn around?
Paul Travis, Interim Marketing Executive
I am working with companies that are both forward-thinking and courageous to change around their economy rather than waiting for the rest of the water to float all the other boats.
- Look at how much time people are spending today keeping up with their own personal technology. Those who value their time/sanity/priorities will get help – not by wasting time going down to Geek Squad but with progressive personalized service like www.BluePhone.com which I helped launch for my client last year. This service is going to eclipse their first line of business, just watch.
- I wrote yesterday in my blog (www.60-Second-Marketing.com) about a deal automaker Hyundai just came out with: return your car within 12 months if you lose your job. They’re putting the ear to the ground, listening to the market conditions, and being more creative about serving the customer than any of our Big Three.
- NPR just featured a toy company that had 100 SKU’s (product offerings) at the $3.99 level. Their sales are up 60% over last year because, in this challenged economy, most everyone can still afford a few bucks for some fun!
Oh, your question was “when”. My current perspective is that everyone’s economy will change when they are ready.
Paul Travis is an interim marketing executive at OneAccord. Mr. Travis is based out of Seattle with 25 years of experience in high technology, marketing, and consulting. He can be reached at Paul.Travis(at)oneaccordpartners.com and at 206-910-2222.
