http://www.interimmarketing.info A Blog for Marketing Executives Tue, 12 Jan 2010 09:17:42 +0000 http://backend.userland.com/rss092 en In The Next Evolution of Marketing, Bob Gilbreath describes an alternative approach to marketing called "marketing with meaning", in which marketing becomes a product or service in of itself that people choose to engage with. Gilbreath provides a ton of examples of how marketers can create marketing that is meaningful, ... http://www.interimmarketing.info/how-to-create-meaningful-marketing/ by Interim Marketing Executive, Charles Besondy With my conservative-realist hat squarely placed upon my shaved head I ask you to consider that the economic environment we are seeing today (August 2009), specifically the unemployment rate, is what we’re going to see for many, many months to come. I’m not going to be ... http://www.interimmarketing.info/interim-marketing-in-uncertain-economic-times/ by Interim Management Executive Paul Travis Growing up, you may have heard the expression, "Put yourself in the other person's shoes". The much heralded realm of Emotional Intelligence centers around this very type of empathy (the other half being self understanding). My point today is that we always have opportunities to do ... http://www.interimmarketing.info/emotional-intelligence-in-the-information-age/ by Tom Asacker Think about it: Brand value is all about distinction and scarcity. The brand appeals, in a particular way, to a particular group of people. And that's why those people will: 1. Pay a premium for it (which results in increased margins); 2. Go out of their way for it ... http://www.interimmarketing.info/every-strong-brand-is-a-niche-brand/ From Wikipedia comes a great definition that concisely explains what interim management is about: Interim management is the temporary provision of management resources and skills. Interim management can be seen as the short-term assignment of a proven heavyweight interim executive manager to manage a period of transition, crisis or change within ... http://www.interimmarketing.info/what-is-interim-management/ Whether you are a brand new start up or a Fortune 500 company, your organization can benefit from interim management. An interim management executive goes into an organization to solve a problem or develop and execute a strategy, but only on an as needed basis. Here are some reasons that ... http://www.interimmarketing.info/why-every-company-needs-interim-management/ The Scarcity Effect Neuromarketing Covering Up The Fall Of TV Advertising Branding Strategy Insider The Massive Attention Surplus Seth Godin New Thinking about Consumer Marketing BusinessWeek Paralysis of Analysis: Overthinking and Bad Decisions Neuromarketing The Crack Cocaine of Auction Sites The Big Money Does Brand Differentiation Matter with No Competitors? The Marketing Fresh Peel Stop selling “Social ... http://www.interimmarketing.info/executive-marketing-links-for-august/ by Paul Travis, Interim Management Executive One decade ago, all over again Is anyone else's radar going off? At the turn of the millennium, eyeballs were the metric that drove value -- not dollars -- which led to many companies to walk like zombies into the water, wishing upon a star, until they ... http://www.interimmarketing.info/no-revenue-no-problem/ Steve Balmer presented at Cannes Advertising Festival this past year and discussed what he envisions for the future of digital advertising. He makes some interesting predictions, like that all content will eventually be digital. You can see the full presentation at www.canneslions.com. http://www.interimmarketing.info/steve-balmer-on-the-future-of-digital-advertising/ Here are the top 12 reasons your company needs an interim marketing executive: 1. You can't afford to lose ground to the competition while you search for a new executive for 3-6 months 2. You can't afford to hire a full-time experienced senior executive 3. You need to boost sales this year 4. Your ... http://www.interimmarketing.info/12-reasons-your-company-needs-interim-management/