Executive Marketing Links of the Week
For those who don’t have time to scan the internet for interesting marketing content, here are the top marketing blog posts and articles of the week that with thoughtful insights and analysis of current marketing issues.
The rules for marketers in this downturn are different than before Emergence Marketing
A discussion of why marketers will need to take a different approach during this downturn due to different conditions.
Getting Rid of Brands Won’t Necessarily Make Your Life Any Easier Brand Mix
OfficeMax’s Wacky Marketing Strategy BusinessWeek
Office Max, the company behind the Elf Yourself campaign attempts to compete with category leaders Staples and Office Depot with a small but creative marketing strategy.
Email campaign case studies (one good, one bad) Seth’s Blog
6 Ways To Help Your Brand Survive In 2009 Influential Marketing Blog
It’s better to reach the right 500 than the wrong 5 million.
Brand Darwinism: When and Why Brands Falter and Die BrandChannel
Teaching Our Customers to Hate Us MarketingProfs Daily Fix
A discussion of how not to abuse your customers trust by spamming those who have given you permission to have a conversation with them.
A Healthy, Competitive Blend Opposable Thumbs
Photo by pinkmoose
Some excellent links here! Thanks for the post and for mentioning Opposable Thumbs among this other great content!