Executive Marketing Links for August
The Scarcity Effect Neuromarketing
Covering Up The Fall Of TV Advertising Branding Strategy Insider
The Massive Attention Surplus Seth Godin
New Thinking about Consumer Marketing BusinessWeek
Paralysis of Analysis: Overthinking and Bad Decisions Neuromarketing
The Crack Cocaine of Auction Sites The Big Money
Does Brand Differentiation Matter with No Competitors? The Marketing Fresh Peel
Stop selling “Social Media” and start selling results Brand Builder Blog
Indirect Influencers and Purchase Decisions Branding Strategy Insider
Gillette show how leaders can grow BrandGymBlog
Social Network Marketing: What Works? HBS Working Knowledge
Short-Term Gains and Brand Damage Branding Strategy Insider
Net Promoter Score Defined Branding Strategy Insider
Don’t Underestimate Chinese Marketers Branding Strategy Insider
Marketing Book of the Month
