Comments for The Executive Marketing Blog http://www.interimmarketing.info A Blog for Marketing Executives Fri, 04 Sep 2009 00:56:14 -0600 http://wordpress.org/?v=2.8.4 hourly 1 Comment on Hire an Interim Marketing Executive? 7 Ways Interim Management Can Help an Organization by Why Every Company Needs Interim Management | The Executive Marketing Blog http://www.interimmarketing.info/hire-an-interim-marketing-executive-5-ways-interim-management-can-help-an-organization/comment-page-1/#comment-1896 Why Every Company Needs Interim Management | The Executive Marketing Blog Fri, 04 Sep 2009 00:56:14 +0000 http://www.interimmarketing.info/?p=437#comment-1896 [...] See more on the benefits of Interim Management: When to Hire Interim Management 7 Ways Interim Management Can Help an Organization [...] [...] See more on the benefits of Interim Management: When to Hire Interim Management 7 Ways Interim Management Can Help an Organization [...]

]]> Comment on When to Hire Interim Management by Why Every Company Needs Interim Management | The Executive Marketing Blog http://www.interimmarketing.info/when-to-hire-interim-management/comment-page-1/#comment-1895 Why Every Company Needs Interim Management | The Executive Marketing Blog Fri, 04 Sep 2009 00:50:35 +0000 http://www.interimmarketing.info/?p=677#comment-1895 [...] more on the benefits of Interim Management: When to Hire Interim Management 7 Ways Interim Management Can Help an [...] [...] more on the benefits of Interim Management: When to Hire Interim Management 7 Ways Interim Management Can Help an [...]

]]> Comment on Paul Travis – Seattle by How the Seattle Sounders Built The Most Successful New Franchise in Sports | The Executive Marketing Blog http://www.interimmarketing.info/interim-executive-profiles/paul-travis-seattle/comment-page-1/#comment-1220 How the Seattle Sounders Built The Most Successful New Franchise in Sports | The Executive Marketing Blog Tue, 11 Aug 2009 21:51:18 +0000 http://www.interimmarketing.info/?page_id=410#comment-1220 [...] Paul Travis - Seattle [...] [...] Paul Travis – Seattle [...]

]]> Comment on Ad-Tech: Listen to Podcasts of Past Digital Marketing Conferences by Listen to Past Speakers from the Ad-Tech Digital Marketing Conference http://www.interimmarketing.info/ad-tech-listen-to-podcasts-of-past-ad-tech-digital-marketing-conferences/comment-page-1/#comment-1111 Listen to Past Speakers from the Ad-Tech Digital Marketing Conference Fri, 07 Aug 2009 05:46:06 +0000 http://www.interimmarketing.info/?p=848#comment-1111 [...] Any company looking to actually be a sponsor or speaker, or to host an exhibit at an Ad-Tech conference, can find all of the pertinent contact details on the homepage. Clicking on any of these three opportunities will bring up specific contact information for Ad-Tech representatives the world over, as well as detail the advantages doing business with Ad-Tech provides. Any company looking to increase their digital marketing presence would benefit from Ad-Tech’s services, and at Ad-Tech.com a browser has access to all the information they need to attend a conference or exhibit on digital marketing in several major international cities. This article has been republished with permission from The Executive Marketing Blog. [...] [...] Any company looking to actually be a sponsor or speaker, or to host an exhibit at an Ad-Tech conference, can find all of the pertinent contact details on the homepage. Clicking on any of these three opportunities will bring up specific contact information for Ad-Tech representatives the world over, as well as detail the advantages doing business with Ad-Tech provides. Any company looking to increase their digital marketing presence would benefit from Ad-Tech’s services, and at Ad-Tech.com a browser has access to all the information they need to attend a conference or exhibit on digital marketing in several major international cities. This article has been republished with permission from The Executive Marketing Blog. [...]

]]> Comment on The Executive Marketing and Sales Podcast: Episode 1 Benefits of Interim Management by Seattle Interim Management Executive Paul Travis Interview http://www.interimmarketing.info/the-executive-marketing-and-sales-podcast-episode-1-benefits-of-interim-management/comment-page-1/#comment-753 Seattle Interim Management Executive Paul Travis Interview Fri, 24 Jul 2009 01:32:27 +0000 http://www.interimmarketing.info/?p=826#comment-753 [...] Listen to The Executive Marketing and Sales Podcast: Episode 1 here. [...] [...] Listen to The Executive Marketing and Sales Podcast: Episode 1 here. [...]

]]> Comment on The Executive Marketing and Sales Podcast: Episode 1 Benefits of Interim Management by The Executive Marketing and Sales Podcast: Interview with Paul Travis | The Executive Sales Blog http://www.interimmarketing.info/the-executive-marketing-and-sales-podcast-episode-1-benefits-of-interim-management/comment-page-1/#comment-729 The Executive Marketing and Sales Podcast: Interview with Paul Travis | The Executive Sales Blog Wed, 22 Jul 2009 22:02:58 +0000 http://www.interimmarketing.info/?p=826#comment-729 [...] Listen to The Executive Marketing and Sales Podcast: Episode 1 here. [...] [...] Listen to The Executive Marketing and Sales Podcast: Episode 1 here. [...]

]]> Comment on Marketing with the Placebo Effect by The Placebo Effect and Marketing http://www.interimmarketing.info/marketing-with-the-placebo-effect/comment-page-1/#comment-298 The Placebo Effect and Marketing Sat, 16 May 2009 05:49:54 +0000 http://www.interimmarketing.info/?p=745#comment-298 [...] Article reposted with permission from The Executive Marketing Blog. [...] [...] Article reposted with permission from The Executive Marketing Blog. [...]

]]> Comment on Communicating Differentiation to Grow Customers by Cal Harrison http://www.interimmarketing.info/communicating-differentiation-to-grow-customers/comment-page-1/#comment-194 Cal Harrison Thu, 16 Apr 2009 14:35:24 +0000 http://www.interimmarketing.info/?p=629#comment-194 Paul you've hit on an important topic. The CMC certification can play many different roles for individual advisors such as differentiation between consultants and reduction of buyers remorse by the client at the time of engagement. As an industry group I think there's also opportunity to use it as a greater force for change - things like improvement of payment terms from government clients for CMC advisors etc. - but for that to happen the ICMCI and CMC designating organizations around the globe are going to have to shift into branding gear soon. The 2008 IMC USA Brand Survey is a good start. While 40% of respondents already indicated that the CMC gave them competitive advantage over non-CMC consultants that can improve significantly if the ICMCI takes the steps proposed to branding the designation internationally. This past November I did a half day business development workshop as the guest of CMC Canada as they partnered with ICMCI and Dennis Strong to launch the Caribbean Institute of Certified Management Consultants chapter in Barbados. There was a lot of dicussion about how ICMCI could support the chapters and business development efforts of individual consultants in the Caribbean with strong branding of the CMC designation. In my opinion it was likely one of the key reasons that chapter was formed. Take care Paul! Paul you’ve hit on an important topic. The CMC certification can play many different roles for individual advisors such as differentiation between consultants and reduction of buyers remorse by the client at the time of engagement.

As an industry group I think there’s also opportunity to use it as a greater force for change – things like improvement of payment terms from government clients for CMC advisors etc. – but for that to happen the ICMCI and CMC designating organizations around the globe are going to have to shift into branding gear soon. The 2008 IMC USA Brand Survey is a good start.

While 40% of respondents already indicated that the CMC gave them competitive advantage over non-CMC consultants that can improve significantly if the ICMCI takes the steps proposed to branding the designation internationally.

This past November I did a half day business development workshop as the guest of CMC Canada as they partnered with ICMCI and Dennis Strong to launch the Caribbean Institute of Certified Management Consultants chapter in Barbados. There was a lot of dicussion about how ICMCI could support the chapters and business development efforts of individual consultants in the Caribbean with strong branding of the CMC designation. In my opinion it was likely one of the key reasons that chapter was formed.

Take care Paul!

]]> Comment on Top 10 Ways Executives Can Use Twitter to Grow Revenues by The Executive Guide to Using Twitter Effectively | The Executive Sales Blog http://www.interimmarketing.info/top-10-ways-executives-can-use-twitter-to-grow-revenues/comment-page-1/#comment-163 The Executive Guide to Using Twitter Effectively | The Executive Sales Blog Tue, 31 Mar 2009 20:54:57 +0000 http://www.interimmarketing.info/?p=24#comment-163 [...] it is extremely quick and easy. Follow us on Twitter at twitter.com/oneaccord Related articles Top 10 Ways Executives Can Use Twitter to Grow Revenues Twitter as a Marketing Research [...] [...] it is extremely quick and easy. Follow us on Twitter at twitter.com/oneaccord Related articles Top 10 Ways Executives Can Use Twitter to Grow Revenues Twitter as a Marketing Research [...]

]]> Comment on Twitter as a Marketing Research Tool by The Executive Guide to Using Twitter Effectively | The Executive Marketing Blog http://www.interimmarketing.info/twitter-as-a-marketing-research-tool/comment-page-1/#comment-162 The Executive Guide to Using Twitter Effectively | The Executive Marketing Blog Tue, 31 Mar 2009 20:42:50 +0000 http://www.interimmarketing.info/?p=430#comment-162 [...] The greatest value of Twitter is the direct communication channel to your followers. A Twitter update gets sent out to all your followers, instantly reaching many on their cell phones via SMS. Many brands such as Zappos and Comcast have used Twitter in this way to reach thousands of customers instantly and directly. Many marketers such as Chris Brogan and Scott Monty have built well known personal brands with 10,000+ followers. Listening to Customers Twitter can be tremendously valuable for companies who want to learn more about their customers. By using the Twitter search feature at search.twitter.com, you can monitor real-time data from the Twittersphere and see every time someone talks about your brand or about the industry. If you release a new product, you can get immediate feedback from people who are talking about it. People are more likely to talk about companies and brands on Twitter compared to blogs because it is extremely quick and easy. Follow us on Twitter at twitter.com/oneaccord Related articles Top 10 Ways Executives Can Use Twitter to Grow Revenues Twitter as a Marketing Research Tool [...] [...] The greatest value of Twitter is the direct communication channel to your followers. A Twitter update gets sent out to all your followers, instantly reaching many on their cell phones via SMS. Many brands such as Zappos and Comcast have used Twitter in this way to reach thousands of customers instantly and directly. Many marketers such as Chris Brogan and Scott Monty have built well known personal brands with 10,000+ followers. Listening to Customers Twitter can be tremendously valuable for companies who want to learn more about their customers. By using the Twitter search feature at search.twitter.com, you can monitor real-time data from the Twittersphere and see every time someone talks about your brand or about the industry. If you release a new product, you can get immediate feedback from people who are talking about it. People are more likely to talk about companies and brands on Twitter compared to blogs because it is extremely quick and easy. Follow us on Twitter at twitter.com/oneaccord Related articles Top 10 Ways Executives Can Use Twitter to Grow Revenues Twitter as a Marketing Research Tool [...]

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