Covering Up The Fall Of TV Advertising Branding Strategy Insider

The Massive Attention Surplus Seth Godin

New Thinking about Consumer Marketing BusinessWeek

Paralysis of Analysis: Overthinking and Bad Decisions Neuromarketing

The Crack Cocaine of Auction Sites The Big Money

Does Brand Differentiation Matter with No Competitors? The Marketing Fresh Peel

Stop selling “Social Media” and start selling results Brand Builder Blog

Indirect Influencers and Purchase Decisions Branding Strategy Insider

Gillette show how leaders can grow BrandGymBlog

Social Network Marketing: What Works? HBS Working Knowledge

Short-Term Gains and Brand Damage Branding Strategy Insider

Net Promoter Score Defined Branding Strategy Insider

Don’t Underestimate Chinese Marketers Branding Strategy Insider

Marketing Book of the Month

Download Free Audiobook of Chris Anderson’s Free

6 Marketing Mistakes that CEOs Make HubSpot

The Metrics of Branding Branding Strategy Insider

1,000 True Fans Kevin Kelly

Authenticity vs. Authority Marketing Truth

Perceived Quality: Critical Asset For Brands Branding Strategy Insider

CMOs lack credibility with CEOs Marketing Interactions

Loyalty Marketing and the Stockholm Syndrome Longbow Marketing

Photo by Brent Nelson

Brand Building in the Face of Fear

Why do Popular Brands Have Such Incredible Staying Power? Brand Mix

Marketing Apple E-Book Marketing Apple

2009 BrandZ™ Top 100 Global Brands Report Millward Brown

In-N-Out Burger’s Marketing Magic BusinessWeek

When Consumers Cut Back: An Object Lesson From Japan The New York Times

The Decline of Differentiation Branding Strategy Insider

Why Advertising Is Failing On The Internet TechCrunch

Photo by kozumel

Yes, you can raise prices Fortune

Connecting the Dots of the Irrational Consumer The Marketing Fresh Peel

A Common Sense Guide to Marketing in the Worst of Times Freaking Marketing

Lessons From a Japanese Retailer Bazaarblog

Customer Service in a Shrinking Economy BusinessWeek

How CMOs Should Function in a Recession Harvard Business

Image from Starbucks.com

5 Ways to Sell in a Bad Economy Nueromarketing

Word of Mouth vs. Buzz Church of the Customer

Ten Ways to Optimize Returns on Integrated Marketing Campaigns Using the Social Psychology of Influence Note to CMO

Behavior: $1? No Thanks. 100 Cents? You Bet. New York Times

Marketing to Your Best Customers When Business Stinks Longbow Marketing

Buying Experiences, Not Possessions, Leads To Greater Happiness ScienceDaily

Brand Dilution- Lessons from American Gangster Brand Autopsy

Here are our rankings for the best marketing podcasts for 2008.

#10 The Advertising Show

#9 Across the Sound

#8 Marketing Voices

#7 The Brand Show

#6 The Hook

#5 Duct-Tape Marketing

#4 Brand Fast-Trackers

#3 BeanCast

#2 Marketing Over Coffee

#1 Podtini

Other Good Business Podcasts:
APM Marketplace
HBR Ideacast
The Cranky Middle Manager
Wall street Journal This Morning
Time Business Podcasts
Business Week Cover Stories
Entrepreneurial Thought Leaders
Knowledge at Wharton

image source: Andrew

The rules for marketers in this downturn are different than before Emergence Marketing
A discussion of why marketers will need to take a different approach during this downturn due to different conditions.

Getting Rid of Brands Won’t Necessarily Make Your Life Any Easier Brand Mix

OfficeMax’s Wacky Marketing Strategy BusinessWeek
Office Max, the company behind the Elf Yourself campaign attempts to compete with category leaders Staples and Office Depot with a small but creative marketing strategy.

Email campaign case studies (one good, one bad) Seth’s Blog

6 Ways To Help Your Brand Survive In 2009 Influential Marketing Blog
It’s better to reach the right 500 than the wrong 5 million.

Brand Darwinism: When and Why Brands Falter and Die BrandChannel

Teaching Our Customers to Hate Us MarketingProfs Daily Fix
A discussion of how not to abuse your customers trust by spamming those who have given you permission to have a conversation with them.

A Healthy, Competitive Blend Opposable Thumbs

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