Executive Marketing Links for August
The Scarcity Effect Neuromarketing
Covering Up The Fall Of TV Advertising Branding Strategy Insider
The Massive Attention Surplus Seth Godin
New Thinking about Consumer Marketing BusinessWeek
Paralysis of Analysis: Overthinking and Bad Decisions Neuromarketing
The Crack Cocaine of Auction Sites The Big Money
Does Brand Differentiation Matter with No Competitors? The Marketing Fresh Peel
Stop selling “Social Media” and start selling results Brand Builder Blog
Indirect Influencers and Purchase Decisions Branding Strategy Insider
Gillette show how leaders can grow BrandGymBlog
Social Network Marketing: What Works? HBS Working Knowledge
Short-Term Gains and Brand Damage Branding Strategy Insider
Net Promoter Score Defined Branding Strategy Insider
Don’t Underestimate Chinese Marketers Branding Strategy Insider
Marketing Book of the Month
Marketing Executive Articles to Read
Download Free Audiobook of Chris Anderson’s Free Wired
6 Marketing Mistakes that CEOs Make HubSpot
The Metrics of Branding Branding Strategy Insider
1,000 True Fans Kevin Kelly
Authenticity vs. Authority Marketing Truth
Perceived Quality: Critical Asset For Brands Branding Strategy Insider
CMOs lack credibility with CEOs Marketing Interactions
Loyalty Marketing and the Stockholm Syndrome Longbow Marketing
Photo by Brent Nelson
For Marketing Executives Only: Interesting Links of the Week
Brand Building in the Face of Fear Branding Strategy Insider
Why do Popular Brands Have Such Incredible Staying Power? Brand Mix
Marketing Apple E-Book Marketing Apple
2009 BrandZ™ Top 100 Global Brands Report Millward Brown
In-N-Out Burger’s Marketing Magic BusinessWeek
When Consumers Cut Back: An Object Lesson From Japan The New York Times
The Decline of Differentiation Branding Strategy Insider
Why Advertising Is Failing On The Internet TechCrunch
Photo by kozumel
Interesting Marketing Links
Consumer frugality could become a habit SF Chronicle
Yes, you can raise prices Fortune
Connecting the Dots of the Irrational Consumer The Marketing Fresh Peel
A Common Sense Guide to Marketing in the Worst of Times Freaking Marketing
Lessons From a Japanese Retailer Bazaarblog
Customer Service in a Shrinking Economy BusinessWeek
How CMOs Should Function in a Recession Harvard Business
Executive Marketing Links of the Week
Image from Starbucks.com
5 Ways to Sell in a Bad Economy Nueromarketing
Word of Mouth vs. Buzz Church of the Customer
Ten Ways to Optimize Returns on Integrated Marketing Campaigns Using the Social Psychology of Influence Note to CMO
Behavior: $1? No Thanks. 100 Cents? You Bet. New York Times
Marketing to Your Best Customers When Business Stinks Longbow Marketing
Buying Experiences, Not Possessions, Leads To Greater Happiness ScienceDaily
Brand Dilution- Lessons from American Gangster Brand Autopsy
The 10 Best Marketing Podcasts of 2008
Seth Godin doesn’t think podcasts are that great because you can’t browse 300 in minutes with an RSS feeder, but I am a big fan of podcasts because you can’t read a blog while you are stuck in traffic. Studies have shown that the least happiest part of the day is during our commute to work. Make yourself happier and smarter by listening to some of these top marketing podcasts.
Here are our rankings for the best marketing podcasts for 2008.
#6 The Hook
#3 BeanCast
#1 Podtini
Other Good Business Podcasts:
APM Marketplace
HBR Ideacast
The Cranky Middle Manager
Wall street Journal This Morning
Time Business Podcasts
Business Week Cover Stories
Entrepreneurial Thought Leaders
Knowledge at Wharton
image source: Andrew
Executive Marketing Links of the Week
For those who don’t have time to scan the internet for interesting marketing content, here are the top marketing blog posts and articles of the week that with thoughtful insights and analysis of current marketing issues.
The rules for marketers in this downturn are different than before Emergence Marketing
A discussion of why marketers will need to take a different approach during this downturn due to different conditions.
Getting Rid of Brands Won’t Necessarily Make Your Life Any Easier Brand Mix
OfficeMax’s Wacky Marketing Strategy BusinessWeek
Office Max, the company behind the Elf Yourself campaign attempts to compete with category leaders Staples and Office Depot with a small but creative marketing strategy.
Email campaign case studies (one good, one bad) Seth’s Blog
6 Ways To Help Your Brand Survive In 2009 Influential Marketing Blog
It’s better to reach the right 500 than the wrong 5 million.
Brand Darwinism: When and Why Brands Falter and Die BrandChannel
Teaching Our Customers to Hate Us MarketingProfs Daily Fix
A discussion of how not to abuse your customers trust by spamming those who have given you permission to have a conversation with them.
A Healthy, Competitive Blend Opposable Thumbs
Photo by pinkmoose
